Hook 'Em: Speaking & Writing to Catch & Keep a Business Audience

Matejka, Ken; Ramos, Diane P.

ISBN 10: 0814479014 / ISBN 13: 9780814479018

Published by Amacom Books, 1996

About this Item

A copy that has been read, remains in good condition. All pages are intact, and the cover is intact. The spine and cover show signs of wear. Pages can include notes and highlighting and show signs of wear, and the copy can include "From the library of" labels or previous owner inscriptions. 100% GUARANTEE! Shipped with delivery confirmation, if you're not satisfied with purchase please return item! Ships via media mail.

Seller Inventory # OTV.0814479014.G

Bibliographic Details

• Title: Hook 'Em: Speaking & Writing to Catch & Keep a Business Audience
• Publisher: Amacom Books
• Publication Date: 1996
• Language: English
• ISBN 10: 0814479014
• ISBN 13: 9780814479018
• Binding: Soft cover
• Condition: good

About this title

Synopsis

Boring an audience is the quickest route to management oblivion. You need a hook! And this unique guide provides just the right kind of bait. The authors supply secret strategies for great speaking and writing in a stimulating and easy-to-follow format. You get technical information and examples in easy-to-read charts for on-the-spot use; famous quotations that will inspire and invigorate; real-life examples that can be used by anyone, in any situation; quick, practical tools for busy, inexperienced managers; plenty of action exercises to help readers hone their communications skills; and ample doses of humor.

About the Author

Ken Matejka, Ph.D., (Pittsburgh) is a professor at Duquesne University.