From cities across the United States design firms have been selected to showcase their work in Hot Graphics USA No. 2. Each has provided its own statement of purpose. This volume helps to illustrate graphic design's unusual power due to the growing reliance of the modern world on visual communications to express its messages.

In Hot Graphics USA No. 2 you will witness the fact that books, magazines, newspapers, television, movies and the Internet deliver a high percentage of their information in visual rather than verbal form.

This reliance on visual language makes consumers aware of the incremental nuances in the images they see, giving graphic designers an unprecedented opportunity to manipulate the man-made environment through their work.

All phases of graphic design are included making this an unparalleled sourcebook for those seeking inspiration or resources for annual reports, advertising, a brochures/collateral, direct mail, editorial design, environmental design, identity design, internet design, motion graphics, packaging, P-O-P/signs/displays, posters, public service/pro bono, sales promotion, and self promotion. It's all here.

Each section of this book will treat you to the visionary spirit, bold excitement, and that special warm sensuality that is envisioned so well by American designers.

320 pages 8 1/2" x 11" 1,375 color images hardbound

"About this title" may belong to another edition of this title.

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