Hotel Atmospherics and Consumer Behavior: A Content Analysis Approach.

Sabir, Irfan (Author)/ Majid, Muhammad Bilal (Author)/ Rehman, Anees-ur- (Author)

ISBN 10: 6202683740 / ISBN 13: 9786202683746

Published by LAP LAMBERT Academic Publishing, 2020

About this Item

52 pages. 5.91x0.12x8.66 inches. In Stock.

Seller Inventory # __6202683740

Bibliographic Details

• Title: Hotel Atmospherics and Consumer Behavior: A Content Analysis Approach.
• Publisher: LAP LAMBERT Academic Publishing
• Publication Date: 2020
• Language: English
• ISBN 10: 6202683740
• ISBN 13: 9786202683746
• Binding: Paperback
• Condition: Brand New
• Weight: 0.08 kilograms

About this title

Synopsis

Currently all the businesses are facing hyper competition and all industries are using different components of visual merchandising and atmospherics to attract the customers, get competitive advantage and become leaders in the market by differentiating themselves from their competitors at same time to be successful in the market. Current research is on atmospherics of hotels and its effects on the behavior of customers in Pakistan. It will be helpful for owners, managers and marketers by providing them road-map to develop different strategies to attract and retain customers and ultimately getting a larger market share by eliminating the controversial elements from the hotels and influencing the behavior of customers.