This Fourth Edition helps readers develop the wide-ranging knowledge and analytical skills they need to succeed in today’s burgeoning and dynamic hotel industry. This comprehensive volume encourages critical thinking by providing different points of view through contributions from sixty leading industry professionals and academics. Within a coherent theoretical structure, this updated edition enables readers to formulate their own ideas and solutions.

About the Author

Denney Rutherford is the Ivar B. Haglund Distinguished Professor of Hotel and Restaurant Administration in Washington State University's College of Business and Economics. He is heavily involved in the Educational Insitute of the American Hotel and Motel Association, as well as Council on Hotel and Restaurant Institutional Education.

Michael J. O'Fallon, PhD, teaches in the Hospitality and Tourism Management Department in the College of Business at James Madison University.

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