Hotel?s Service Standard: Reputation and Relationship Orientation: Excel in hotel industry by getting Sustainable Competitive Advantage and thoroughly researched best marketing strategies

Jalbani, Shahzor

ISBN 10: 3330062657 / ISBN 13: 9783330062658

Published by LAP LAMBERT Academic Publishing, 2017

About this Item

Seller Inventory # 26394580150

Bibliographic Details

• Title: Hotel?s Service Standard: Reputation and Relationship Orientation: Excel in hotel industry by getting Sustainable Competitive Advantage and thoroughly researched best marketing strategies
• Publisher: LAP LAMBERT Academic Publishing
• Publication Date: 2017
• Language: English
• ISBN 10: 3330062657
• ISBN 13: 9783330062658
• Binding: Soft cover
• Condition: New

About this title

Synopsis

Competition in the hotel industry is high and it puts stress on top management to adopt different strategies to get competitive edge. Therefore, Hotel management is applying best marketing strategies which consist of sending birthday cards and offer discounts for dining and accommodation in order to build long term affiliation with customer and keeping their sales staff busy in doing surveys regarding the satisfaction of customers by continuously receiving their feedback. Many researchers have proved that customer satisfaction is the important goal of the firm. It is one of the most basic and inevitable business element that cannot be avoided in modern times, growing importance of customer satisfaction, customer retention, increase in the customer knowledge, changes in market demand and the competition has shifted concern from transactional marketing to relationship orientation. Resultantly, reputation is built in customers’ minds. Customer perception in the form of Reputation helps to reduce financial as well as psychological costs and better understand the specific product or service when customer hear the organization name, it directly affect the perception and mind.

About the Author

The author has interests in Marketing, Economics, and Management. Worked in an NGO in 2012, and then got scholarship for MBA. Did Freelancing of Research work during my studies; and was also part of Research Society. After completion of MBA, started working as Manuscript Reviewer/Editorial in OmicsOnline.