the artistic revolution in Paris in the early 1900s, and the German Bauhaus - along with an array of innovative modern companies. Showing how to get the same outstanding results in your own organization, "The Hothouse Effect" explores how organization Sustain a high level of innovative creativity for a significant period of time. Draw on the knowledge and innovations of the broader culture to which it belongs. Spawn geniuses whose achievements elevate the work of others - at all levels. Establish new procedures and standards that are widely accepted and emulated. Achieve recognition and leave a legacy to inspire future generations. Throughout the book, business case studies and interviews with executives in sectors from hightech to manufacturing clearly illustrate what it takes to nurture creative drive. These compelling contemporary examples also demonstrate the creative payoff, from revolutionized processes to breakthrough products to dramatic improvements in employee morale and productivity. To start the creative process growing, the book includes a survey to help you evaluate your company's strengths and shortfalls in each dimension. At a time when creativity is critical to business success, "The Hothouse Effect" will give you an edge on flourishing.
"Throughout history, across many centuries and an enormous range of cultures, certain communities have stood out as bastions of creativity and intellectual progress. From ancient Athens to the vibrant American jazz scene of the 20th century, these seemingly disparate enclaves actually share a set of defining characteristics that hold considerable relevance for modern businesses.
The Hothouse Effect examines the dynamics of several such communities, or ”creative hothouses,“ and identifies the factors that drove their unusual creative fervor. Case studies of contemporary businesses, plus interviews with executives, illustrate clearly how the nurturing of creative drive can lead directly to more innovative products, revolutionized processes, and dramatic improvements in results.
This valuable book also offers practical tools for assessing creativity in any organization, then implementing the results of the assessment toward building the creative hothouse effect that will drive innovation, productivity, and results well into the future."