Is the House Journal Doing its Job? The value to management of an independent readership survey.

A very good copy, for its age, of the presumed first edition of this transcript of an address given by Mr. A.C. Durie, to The Institute of Public Relations at their Annual Conference, at Brighton, on 10 April, 1959. No Dust Jacket. Cover: grey card with black and red lettering to front; bright and clean for its age; age darkening to all edges and ink inscription to top outer front corner; few other visible signs of shelf wear. Internally: very clean and tightly staple bound; no markings inscriptions or book plates; very slight darkening to page edges but overall in very good condition. Illustrated throughout with black and white photographs plus 1 in colour. 44 pp.