In order to process the millions of decisions we make each day, our brains take shortcuts. We are fooled by drugs that don’t contain active ingredients, traffic light buttons that aren’t connected, and the obsolete ‘save’ feature in MS Word – these are all examples of placebos that can be surprisingly reassuring. There are countless things that affect our behaviour: reward and punishment, beauty and attraction, and the human tendency to follow the crowd.

THE HOUSE FLY EFFECT reveals how to recognize some of the things that affect our behaviour everyday and how we can use this knowledge to our advantage.

About the Author

Eva van den Broek holds a PhD in behavioral economist and is the founder of Behavioral Insights The Netherlands.

Tim den Heijer is a creative strategist, copywriter and founder of B.R.A.I.N. Creatives. He has 20 years of experience in advertising and has worked for some of the biggest brands on the planet.

"About this title" may belong to another edition of this title.

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