Hovland, R: Readings in Advertising, Society, and Consumer C

Language: English

Published by Taylor & Francis, 2007

0765615444 / 9780765615442

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Seller: moluna, Greven, Germanymoluna

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Item description from seller

Roxanne Hovland, Joyce M. Wolburg, Eric E. HaleyThis collection of classic and contemporary articles provides context for the study of advertising by exploring the historical, economic, and ideological factors that spawned the development of a consumer .

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Title
Hovland, R: Readings in Advertising, Society, and Consumer C
Author
Roxanne Hovland|Joyce M. Wolburg|Eric E. Haley
Publisher
Taylor & Francis
Publication year
2007
Condition
New
Binding
Gebunden
Language
English
ISBN 10
0765615444
ISBN 13
9780765615442

moluna

Greven, Germany

5-star seller

AbeBooks seller since July 9, 2020

Shipping rates from Germany to U.S.A.

Item26 to 60 business days26 to 60 business days
First itemUS$ 56.83US$ 56.83
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