Customers can be challenging. Yet, outstanding customer service creates the magic of business and often personal success. Sid and Fran have detailed a very practical volume. Readers learn how to embrace all customers, difficult and otherwise. A common byproduct is that people using these techniques will actually have more fun at work. Rich with examples, the book engages the reader in difficult puzzles where customers are too often lost, The authors reframe these enigmas with a twist that not only creates avid repeat customers but brings a smile to the service provider. The book is designed to be a handy toolbox for front-line workers and can serve as a basis for training exercises for managers of
workers in regular contact with customers.

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