Human-Centered Innovation, Ethics, and Consumer Behavior in Digital Markets

Language: English

Published by IGI GLOBAL SCIENTIFIC PUBLISHING, 2026

9798260026878

  • Softcover
  • New
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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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Softcover

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nach der Bestellung gedruckt Neuware - Printed after ordering - Human-centered innovation is key to the development of digital products, services, and technologies, emphasizing the needs, experiences, and well-being of users. As digital markets expand, organizations face pressure to balance technological advancement with ethical considerations like privacy, transparency, fairness, and data security. Consumer behavior in digital environments is shaped by personalization, social influence, trust, and emerging technologies. Examining the relationship between human-centered innovation, ethics, and consumer behavior provides valuable insights into how businesses can create responsible digital solutions that foster consumer trust, enhance user experiences, and promote sustainable growth in an interconnected marketplace. Human-Centered Innovation, Ethics, and Consumer Behavior in Digital Markets explores how human-centered innovation shapes the design and development of digital products and services to meet the needs and expectations of consumers. It examines the ethical challenges associated with digital markets, including issues of privacy, trust, transparency, data use, and the impact of emerging technologies on purchasing decisions and user experiences. This book covers topics such as digital technology, neuromarketing, and e-commerce, and is a useful resource for business owners, marketers, academicians, researchers, and scientists.…

Seller Inventory # 9798260026878

Title
Human-Centered Innovation, Ethics, and Consumer Behavior in Digital Markets
Author
Theodore Tarnanidis
Publisher
IGI GLOBAL SCIENTIFIC PUBLISHING
Publication year
2026
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 13
9798260026878
Item weight
996 grams
Dimensions
254x178x29 mm

AHA-BUCH GmbH

Einbeck, Germany

5-star seller

AbeBooks seller since August 14, 2006

Shipping rates from Germany to U.S.A.

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