Design Character explores the values, ethics, and motivations behind every designer, helping the reader to navigate introspection and find out how their morals and situated within the world of design.

Perfect for a designer or someone that's simply looking to become more aware of the values that lie behind every action they take, this book is created for those wanting to develop their introspective skills.

Design Character is structured over seven chapters, moving through different pillars of identities and building to the final character blueprint, which draws everything together. This summative experience helps designers to increase their confidence, potency, and their understanding of the impact they have.

As the world becomes increasingly complicated, Design Character helps us look inwards to give us the tools to deal with the outside world.

About the Author

Dr Melis Senova is an industry leader, having 20 years of glittering experience, a unique approach that combines systems thinking, design, and neuroscience, and a PhD in Human Factors. Amongst a range of industry achievements, she has even been appointed to boards that advise the Australian government on topics like innovation, economic growth, culture, and creativity.

Alongside her work with local, state, and federal governments, Melis has founded her own strategic design firm (Huddle), which has won multiple international awards. A highly-regarded thought leader, advisor, and mentor to high-performing leaders across the globe, Melis has become an acclaimed figure in human-centred design.

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