This book explores the evolving relationship between humans and artificial intelligence (AI) systems. Featuring the proceedings from the 3rd Digital Transformation Society (DTS) International Conference (DTS 2025) held in Paris, France, this book explains how this collaboration can drive innovation, boost productivity, and unlock new opportunities. Rather than view AI only as a tool, this book explores a symbiotic partnership where human creativity and judgement combine with machine precision and scalability to achieve superior outcomes. It also recognizes the competitive dynamics between humans and machines, posing critical questions about the future of work, ethics, and trust in this developing landscape.
Featuring contributions from areas such as innovation, industry, healthcare, sustainability, tourism, finance, and economics, this book is a resource for scholars, academics, students, practitioners, and policy makers interested in the AI, digital transformation, innovation and machine learning.
Nessrine Omrani is Full Professor of Digital Transformation Management and Director of the Department of Management at Paris School of Business (France). She is also the Vice President of the Research Network on Innovation. Her research interests center around digital transformation, AI, privacy, and digital platforms. Her research has been published in various international scholarly journals.
Francesco Schiavone is Full Professor of Innovation Management for the Department of Management and Quantitative Studies at the University Parthenope of Naples (Italy). He is also the Scientific Director of the Valore, Innovazione, Management e Accesso nei Sistemi Sanitari (VMASS) research lab in healthcare innovation and management at the University Parthenope of Naples (Italy). His research focus is on technology and innovation management, big data, AI, digital transformation, and healthcare management. His research has been published in various academic journals.
Francesco Appio is Full Professor in the Department of Management at Paris School of Business (France). His main research interests include digital transformation at multiple levels, sources of innovation, consequences of innovation failures, and micro-foundations of breakthroughs. His research has been published in various international scholarly journals.
Marta Ballatore is Associate Professor in the Department of Management at Paris School of Business (France). Her research focuses on the digital transformation resulting from emerging technologies (AI, blockchain, IoT), particularly in terms of decision making and IT governance. Her research has been published in various international scholarly journals.
Yosr Ben Tahar is Associate Professor in the Department of Management at Paris School of Business (France). Her main research interests include entrepreneurship psychology with a focus on entrepreneurial stress and satisfaction, entrepreneurial identities and legitimacy building. Her research has been published in various international journals.
