Human Resource Management and Marketing of Education

Contents Preface 1 Management 2 Functions of Management 3 Management Development 4 Management Planning 5 Human Resource Management 6 Challenges of Human Resource Management 7 Performance Appraisal 8 Total Quality Management 9 Training and Development in the HRM 10 Marketing 11 Marketing Concept 12 Marketing in Education 13 Marketing Functions 14 Marketing Management 15 Marketing Product 16 Marketing Mix 17 Evaluation of Marketing 18 Buying Function 19 Quality Circle BibliographyThis book on ?Human Resource Management and Marketing of Education? is the outcome of intensive post-graduate teaching handling of in housein plant training programmes conducting and guiding research writing books and articles on some of its areas and offering counseling and consultation services to different private and public sector enterprises in the different areas of human resource management over a period of about four decadesManagement is the art of getting the work done by others by utilizing the available resources effectively and efficiently to achieve the predetermined objectives of the enterprises Human resource is the most important resources available to the enterprises in both the private and public sector HR plays a major role in the economic development of a country All other resources will remain unutilized in absence of human resource Hence human resource is prominent and needs special care and attention is prominent and needs special care and attention to manage properly but definitely not by hunch or intuitionKeeping in view the current requirements we have made the necessary efforts to clarify the concepts of human resource management and industrial relations to enable the students and the practicing managers to deal effectively with the situations being faced by them This book is prepared basically for the students of BBA MBA BCom MEd MLW MSW MPM PGDPM PGDRM PGDBM and such other courses and programmes It will be good for human resource executives and to the managers of any other functional area of management in the private or public sectors government department or even non-business undertakings and the practitionersThe book also contains the established aspects of Human Resource Management and Marketing of Education We hope the user community of this book will find itself comfortable while reading the same We request the readers to point out such errors and also convey their frank findings constructive comments and specific suggestions to make the book still more useful Jacket 390 pp.