Hungry Start-up Strategy: Creating New Ventures with Limited Resources and Unlimited Vision (AGENCY/DISTRIBUTED)

Cohan Peter S.

ISBN 10: 160994528X / ISBN 13: 9781609945282

Published by Berrett-Koehler Publishers, Incorporated, 2012

About this Item

pp. 264.

Seller Inventory # 1837401420

Bibliographic Details

• Title: Hungry Start-up Strategy: Creating New Ventures with Limited Resources and Unlimited Vision (AGENCY/DISTRIBUTED)
• Publisher: Berrett-Koehler Publishers, Incorporated
• Publication Date: 2012
• Language: English
• ISBN 10: 160994528X
• ISBN 13: 9781609945282
• Binding: Soft cover
• Condition: New

About this title

Synopsis

Entrepreneurs are hungry. But it’s not just because they’re living on ramen and adrenaline. Peter Cohan has found they’re driven by a hunger to create a working world in which they want to live—something they have to do without money or staff. No business strategy guide has addressed this unique combination of aspirations and challenges—until now.

Cohan focuses on six key start-up choices—setting goals, picking markets, raising capital, building teams, gaining market share, and adapting to change—explaining how and why start-ups must make very different choices than established companies. For each area, he provides a decision-making approach and lively case studies of what actual entrepreneurs have done to cook up a thriving business from scratch.

About the Author

Peter S. Cohan is president of Peter S. Cohan & Associates, a management consulting and venture capital firm that has conducted 150 consulting projects and invested in six private companies, three of which were sold for $2 billion. He blogs on start-ups for Forbes and Entrepreneur magazines and teaches strategy at Babson College.