Hunting in a Farmer's World: Celebrating the Mind of an Entrepreneur

Hunting in a Farmer's World was the 2014 Independent Publisher Book Awards' National Silver Medalist - Business Books and was named “Best Business Book” in the 2014 New York Book Festival. All men (and women) are created equal, but that doesn't mean that they are all the same. Entrepreneurs are different. Small business owners make up 3% of America s population, but they create two-thirds of the new jobs in our economy. They are hunters, and hunters have provided for others for thousands of years. Management books tell entrepreneurs how to become farmers. They try to teach hunters to run their businesses using a farming cycle. Ancient farming wisdom has been translated into the modern day management tasks of planning, budgeting, standardizing, and measuring. Entrepreneurs hunt. They don't manage. They explore rather than analyze. They build companies with vision, creativity and tenacity; not with policies and procedures. Entrepreneurs are the hunters of the 21st century. If you take on the risks and responsibilities of owning a business, at least it should be fun. From the ambition that captures an entrepreneur and drives him to take the plunge of starting up, to the unexpected pitfalls of runaway success, Hunting in a Farmer's World examines why business owners are different from the people who work for them. John F. Dini draws on thousands of hours of face to face coaching with entrepreneurs, using the personal true stories of successful owners to drive home the challenges, rewards, exhilaration and terror of being a business owner. Hunting in a Farmer's World celebrates the differences that drive entrepreneurs. It is filled with the stories of real business owners who overcame real challenges including those that accompany success. You deserve to run a business in a way that makes sense to you. It s time to stop reading management books, and read an ownership book. It s time to be proud that you are Hunting in a Farmer s World.

John F. Dini is a serial entrepreneur, although he prefers the term chronically unemployable. He has signed both sides of his paycheck for over 30 years. John has spent over 11,000 hours coaching hundreds of entrepreneurs and building one of the most successful peer advisory organizations in the United States. Mr. Dini writes numerous articles on business topics for newspapers and magazines, in addition to his weekly online column on business ownership, Awake at 2 o'clock in the Morning? He speaks frequently to business groups and national associations, and is a long time member of Jim Blasingame's Braintrust, appearing regularly on The Small Business Advocate(R) nationally syndicated radio program as an expert on the issues of business ownership.