Hydrogen powered innovations - Insight into the Attitude of Consumers towards Hydrogen as an Energy Carrier : An empirical Survey

Language: English

Published by GRIN Verlag, 2009

3640346335 / 9783640346332

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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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Druck auf Anfrage Neuware - Printed after ordering - Diploma Thesis from the year 2008 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, Technical University of Munich, language: English, abstract: Nowadays a technology push isn't enough for the success of innovations; people make this success happen! An insight into the consumer behaviour can help to evaluate the market potential of a coming technology even before it enters the market. The success of innovations is not only the challenge of research and development; it is the capacity of foresight.We are facing the future of narrow primary energy sources, rising energy costs and increasing regional political and economical instability due to the dependence on energy imports. Now, more than before, the need for a new, renewable, energy carrier is evident. Especially for the transport sector, which constitutes more than 30% of the world's energy consumption and consumes more than 60% of the world's oil production (IEA 2007; EC 2006), alternative solutions are evidently needed.Sustainable mobility is nowadays essential for the world economy (WBCSD 2004); adding the severe problem of climate change, seeking for C02-free renewable energy sources has become a priority for scientists all over the world. Among the candidates for this new fuel are bio diesel, bio ethanol, solar power and hydrogen. Hydrogen has the potential of becoming oil's successor and spread out throughout the world in this new hydrogen based economy.Producers and scientists are developing new technologies based on renewables; consumers, the demand side, with their choices, will play a strong role in the diffusion of these innovations. From the producer side, it is very important to gain information about the consumer side in order to develop a better marketing strategy.This work was developed with the Linde-hydrogen marketing department, with the goal to gaining deeper insights of potential e.…

Seller Inventory # 9783640346332

Title
Hydrogen powered innovations - Insight into the Attitude of Consumers towards Hydrogen as an Energy Carrier : An empirical Survey
Author
Pedro Montes De Oca
Publisher
GRIN Verlag
Publication year
2009
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
3640346335
ISBN 13
9783640346332
Item weight
163 grams
Dimensions
210x148x8 mm

AHA-BUCH GmbH

Einbeck, Germany

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