Optimize your life using science-backed advice and discover how to get your brain working at peak efficiency.

A FINANCIAL TIMES must-read business book of the month.
A NEXT BIG IDEA CLUB must read book for September.
Winner of the BUSINESS BOOK OF THE YEAR AWARD 2025.

We all know how to nudge our brains to perform better. A strong cup of coffee helps us get through a dull meeting, and a brisk walk helps us think more clearly. But what if some nudges could optimise how we focus, create and process information even more effectively, to take mental performance to new heights?

Today, most office workers are expected to operate with industrial-era efficiency. Yet the work that matters most in our technology-dominated workplace – generating brilliant ideas, solving complex problems, and learning – can’t be manufactured like outputs on an assembly line. Instead, we need a new, HYPEREFFICIENT way of working: rather than imposing the rhythms of work on our brains, Dr. Mithu Storoni proposes we impose the rhythm of our brains on our work.

Storoni explains that our brains function like a car’s engine, with multiple gears that put our brains in optimal mode for different mental challenges. Drawing on the latest research, she shows us how to seamlessly shift our brains into the best gear for the tasks we need to be doing, so we can perform at our best throughout the day, every day.

About the Author

Dr. Mithu Storoni is a University of Cambridge-trained physician, neuroscience researcher and ophthalmic surgeon. She advises multinational corporations on mental performance and stress management.

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We are a division of Goodwill Industries of the Columbia Willamette, headquartered in Portland, Oregon, U.S.A. When you buy from Goodwill Books not only will you feel happy about the money you save, you'll feel good knowing your purchase helps Goodwill provide vocational opportunities to people with barriers to employment. For more information please visit our website: www.goodwillbooks.com

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Goodwill Books
2920 SE Century Blvd
Hillsboro, OR 97123
gicwbook@gicw.org

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