The IABC Guide for Practical Business Communication: A Global Standard Primer follows two previous books that addressed best practices in organizational communication (and the
Inside Organizational Communication editions before that). Principles remain stable. Implementation evolves to meet pressing, current organizational needs. The competencies in this collection run the gamut from those expected of business leaders to strategic advisors to generalists/specialists and those just getting started.
While the sections of this volume provide a framework to contain the competencies, readers will find a number of practices that could have been duplicated in a number of the sections. This is testament to the holistic nature of organizational communication and the roles we play in supporting our clients and employers.
As you consider the competencies addressed in this book, you will find that its audience is threefold – from newcomers to the discipline to seasoned professionals, to administrators who might not have expertise in our discipline but are expected to supervise communication organizations. The authors in this collection have provided keen insights into the principles that lead decision making and application of communication practices as well as examples and cases for you to consider.
Many authors (colleagues, practitioners, scholars) have reflected on the Global Standard and the IABC Career Roadmap as they presented their expertise. This book is intended to serve as a resource for all communication professionals – from those at the foundational level to those at the business leader level. And for those pursuing certification or academic degrees, this collection will enhance your progress.
Click the "Look Inside" feature for a glance at the table of contents, or browse the list below:
- Executive Communication and Coaching, by Adrian Cropley
- Organizational Culture, by Alison Rankin Frost
- Organizational Trust: Culture, Context and Communications, by Rob Briggs
- Business Communications Ethics, by Barbara Puffer
- Corporate Social Responsibility, by Bish Mukherjee
- Leading the Communications Function, by Brad Whitworth
- Strategic Planning, by Jonathan Champ
- Issues Management, by Theomary Karamanis
- Change Communication in a Changing World, by Nick Sharp-Paul
- Crisis Communication, by Tamara Gillis and Christine Kuhinka
- Communication and Technology, by Shel Holtz
- Research and Measurement, by Angela Sinikas
- Internal Communication and Employee Engagement, by Priya Bates
- Intercultural Communication in the Workplace, by Subhamoy Das
- The Essential Guide to Corporate Storytelling, by Shawn Callahan, Mark Schenk, Mike Adams and Paul Ichilcik
- Public Relations, by Dan Tisch Echevarria
- Reputation Management, by Daniel Munslow
- Media Relations, by Ayesha R. Lett
- Investor Relations, by Diane Gayeski
- Government Relations, by Tracy Imm
- Social Impact Communication, by Mari Lee
- Nonprofit and Association Communication, by Susi Maclean
- Integrated Marketing Communication, by Camille Downing and Jenna Lo Castro
- Branding With Confidence, by D. Mark Schumann
- Customer Relations: Meeting Expectations, by Maria Konevitch and Tamara Gillis
