The IABC Handbook of Organizational Communication : A Guide to Internal Communication, Public Relations, Marketing, and Leadership

ISBN 10: 0787980803 / ISBN 13: 9780787980801

Published by Wiley & Sons, Incorporated, John, 2006

About this Item

Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Seller Inventory # 10397172-6

Bibliographic Details

• Title: The IABC Handbook of Organizational Communication : A Guide to Internal Communication, Public Relations, Marketing, and Leadership
• Publisher: Wiley & Sons, Incorporated, John
• Publication Date: 2006
• Language: English
• ISBN 10: 0787980803
• ISBN 13: 9780787980801
• Binding: Hardcover
• Condition: Good
• Weight: 2.394 pounds

About this title

Synopsis

The IABC Handbook of Organizational Communication is the fourth edition of the best-selling resource that offers a comprehensive collection of practical knowledge and insights about effective corporate communication and its effect on organizational success. With contributions from the leading experts in organizational, business, and corporate communications, this invaluable resource examines each of the functional areas of organizational communication including internal communication, public relations, marketing, and communication strategy. This important book is written for communicators in organizations of all types—large and small, public and private, for profit and not for profit. The contributors demonstrate how these fields are changing and what the future holds. This edition includes illustrative case studies and information on new topics such as globalization and crosscultural communication, new technologies and employment patterns, corporate responsibility, research measurement and ROI, and the virtual corporation.

About the Author

Tamara L. Gillis, Ed.D., ABC, is associate professor and chairman of the Department of Communications at Elizabethtown College, Pennsylvania. The IABC Research Foundation honored her with the 2004 Lifetime Foundation Friend Award.