The IABC Handbook of Organizational Communication: A Guide to Internal Communication, Public Relations, Marketing, and Leadership - Second Edition

Tamara L. Gillis

ISBN 10: 0470894067 / ISBN 13: 9780470894064

Published by Jossey-Bass, 2011

About this Item

Leichte Kratzer / Abnutzungen / Druckstellen; Vergilbt / ausgeblichen. This comprehensive resource is essential for professionals seeking to enhance their skills in organizational communication. It serves as both a practical guide to strategic communication best practices and a deep exploration of the field, featuring insights from leading experts. The editor, Tamara Gillis, has curated contributions from top communicators, making it a valuable addition to any professional's library. Unlike typical tactical manuals, this Handbook emphasizes the theoretical underpinnings and global best practices that inform modern communication strategies. It is a must-read for anyone looking to grasp the complexities of the communication profession, functioning as a vital companion to dictionaries and style guides. The latest edition offers a research-based foundation that underscores the significance of communication within organizations and the necessity of a strategic approach. This collection dispels outdated stereotypes of communicators, showcasing a diverse array of authors and researchers who provide timely and innovative perspectives. It is particularly beneficial for communication students, helping them navigate the intricate disciplines that contribute to effective organizational communication.

Seller Inventory # fe48326e-cd7b-45f5-be4c-a4cad6738d36

Bibliographic Details

• Title: The IABC Handbook of Organizational Communication: A Guide to Internal Communication, Public Relations, Marketing, and Leadership - Second Edition
• Publisher: Jossey-Bass
• Publication Date: 2011
• Language: English
• ISBN 10: 0470894067
• ISBN 13: 9780470894064
• Binding: Hardcover
• Edition: 2nd Edition
• Condition: Fine
• Seller catalogs:
  • Economics

About this title

Synopsis

The IABC Handbook of Organizational Communication

THIS NEW EDITION of The IABC Handbook of Organizational Communication contains a comprehensive collection of practical knowledge about successful corporate communication and its effect on an organization as a whole.

Thoroughly revised and updated to meet the realities of today’s organizational environment, the second edition of The IABC Handbook of Organizational Communication includes fresh case studies and original chapters. This vital resource contains information that is relevant to communicators in any organization, from global conglomerates to small businesses, public companies to private firms, and for-profits to nonprofits.

The expert contributors cover a wealth of relevant topics, including how to excel at executive communication and executive coaching, an in-depth examination of communication counsel, a review of communication and ethics as a whole, a review of corporate social responsibility and sustainability issues, and how to prepare for communication during a crisis.

The book also contains information on current issues and trends such as the effects of the recent recession and new technologies that affect strategic communication management. A review of internal and employee communication issues, the growing need for international and multicultural communication, and strategies for combining traditional and social media are explored in detail.

Whether you are a professional communicator or a corporate executive without a background in the communication discipline, you will gain new insight into traditional and emerging issues in organizational communication and learn what it takes to reach stakeholders both inside and outside the organization.

About the Author

TAMARA L. GILLIS, Ed.D., ABC, is professor and chairman of the Department of Communications at Elizabethtown College, Pennsylvania. She is an accredited business communicator through the International Association of Business Communicators (IABC), a past chairman of the IABC Research Foundation, and the 2004 recipient of the IABC Research Foundation Lifetime Friend Award.

The International Association of Business Communicators and the IABC Research Foundation provide professional development programs and groundbreaking research representing the best global communication practices, ideas, and experiences that enable communicators to develop highly ethical and effective performance standards.