IBM Graphic Design Guide + "Revised Packaging Section"

Published by IBM

About this Item

OK. Are you ready? Here's one of the most special things we've ever offered. And it's a twofer. The first part is Paul Rand's working copy of IBM's graphic standards manual. It's been used, cut up, annotated, and added to. It is a fascinating document and an inspiration that shows incredible attention to detail. Because Rand could not do everything himself, he had to spell everything out in detail to accommodate (as Steven Heller wrote) the "designers who were doing random work, and who were at odds with the burgeoning C[orporate] I[dentity] standards." It is fascinating-and it includes The IBM look, a 16-pager that lays out the philosophy of the design program. Built up over the course of thirty years, it includes inserts from 1962, 1970, 1972, 1973, 1977, 1977, 1978, 1981, 1984, and 1992. Watch a 6-minute flip-through of the entire thing ». The second part is a binder labeled "Revised Packaging Section." It is largely a collection of ninety-five photocopies of IBM Packaging Guidelines from 1988. But they are a working set of photocopies, as Rand marked them up and finessed things. He colored in some black to make it more black. He pasted a new word onto a page. Even if they are just photocopies, it's a neat, working document that makes the Graphic Design Guide described above that much more interesting. From the collection of Steven Heller. Binders show wear. A whisker of foxing. Cut up and used. With hand annotations. 4536.

Seller Inventory # 49769771139312

Bibliographic Details

• Title: IBM Graphic Design Guide + "Revised Packaging Section"
• Publisher: IBM
• Binding: Three-ring binders
• Condition: Used
• Weight: 4536 grams