ICTs AND THEIR IMPACT ON SERVICE QUALITY

Faced with the changing needs of customers, companies are constantly evolving in order to offer a quality service. To achieve this, the most developed organizations make use of information and communication technologies (ICT), since it allows them to have a deeper and more complete approach with the customer, which leads to a very good communication between both parties. Likewise, a good quality of service has a positive impact on the results or objectives of a company, regardless of the sector in which it operates. This research work aims to analyze the impact on the quality of service perceived by the students of the Bachelor's Degree in Administration at the University of Sonora Central Regional Unit, through the implementation of an information and communication technology, which allows the digitization of school procedures.