AN IDEA WHOSE TIME HAS COME : THE STORY OF THE INDIAN SCHOOL OF BUSINESS

Ten years ago, the founders of the Indian School of Business, Hyderabad articulated a vision that was as daunting to execute as it was simple to state: to build a world-class business school in India.

The rest is history: within a decade the ISB grew from a start-up venture to globally top-ranked business school, named among the top twenty business schools in the world three years in a row, with the distinction of being the youngest business school ever to enter the world top twenty rankings.

An Idea Whose Time Has Come traces the ISB’s eventful history and also examines the reasons that account for the institute’s success. What emerges is a tale of perseverance and dedication, of challenges met and rewards reaped, and of an unshakeable idea that was painstakingly transformed into an invincible institution. It is no wonder that the ISB continues to attract thousands of confident, purposeful men and women every year and moulds them into talented professionals.

Pramath Raj Sinha is the Founder and Managing Director of 9.9 Mediaworx, a special-interest media company. He was formerly a partner with McKinsey & Company, the international management consulting firm, where he continues to be a Senior Adviser. Pramath has been intensely involved with ISB since its inception in 1996, first as the project s CEO and then as ISB s founding Dean and Executive Board member. He is now leading a philanthropic initiative to build Ashoka University, which launched its flagship Young India Fellowship in 2011. Pramath has a B.Tech. from IIT Kanpur and an MSE and PhD from the University of Pennsylvania.