THE IDEOLOGICAL BRAIN

ZMIGROD, LEOR

ISBN 10: 024174122X / ISBN 13: 9780241741221

Published by Viking, 2025

About this Item

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Bibliographic Details

• Title: THE IDEOLOGICAL BRAIN
• Publisher: Viking
• Publication Date: 2025
• Language: English
• ISBN 10: 024174122X
• ISBN 13: 9780241741221
• Binding: Soft cover
• Edition: International Edition
• Condition: New Books

About this title

Synopsis

THE TELEGRAPH BEST BOOKS OF 2025 | THE GUARDIAN BRILLIANT BOOKS TO READ IN 2025

‘Massively important...Zmigrod is a joyful and compelling writer’ THE SUNDAY TIMES

'Fascinating, insightful, lucidly and entertainingly written' A. C. GRAYLING

‘Filled with insightful findings, this book shows that ideological extremism and polarization are not just problems to fret about but puzzles that can be studied and understood’ STEVEN PINKER

'Extraordinary, eye-opening and startlingly original' CASS R. SUNSTEIN

Why are some people radicalised?
Who is most susceptible to ideological thinking?
Can we unchain our minds from toxic dogmas?

In today's polarised world, The Ideological Brain is essential reading to foster a more informed, resilient and freer society. Packed with Dr Leor Zmigrod's groundbreaking new research, it uncovers the hidden mechanisms driving our beliefs and behaviours, and zooms into the processes happening inside each of us to shows how to spot – and stop – rigid thinking in ourselves and others.

With captivating real-world examples, like how a simple card sorting game can reveal your entire approach to life, Dr Leor Zmigrod reveals how cognitive rigidity – struggling to adapt to new rules – mirrors the rigidity with which you cling to social and political ideologies. While some individuals are more susceptible to dogmatic thinking than others, all of us can strive to be more flexible.

Regardless of your political stance, this book will challenge you to reassess your convictions – and what they are doing to your brain.

About the Author

Dr Leor Zmigrod is a prize-winning scientist and pioneer in the field of ‘political neuroscience.’ She studied at Cambridge University as a Gates Scholar before winning a Junior Research Fellowship at Churchill College, Cambridge. Zmigrod has published over 30 peer-reviewed papers and has held visiting fellowships at Stanford, Harvard, and both the Berlin and Paris Institutes for Advanced Study. She was listed on ‘Forbes 30 Under 30’ in Science and has won numerous prizes, including the Women of the Future Science Award and the Glushko Prize. She has spoken at the Hay Festival and TEDx, and her research has been featured widely in the media, including in The New York Times, Guardian, Financial Times and New Scientist. Zmigrod advises policymakers at the United Nations, the UK and US governments, and other international organizations. This is her first book.