Paperback. Some of the world's most respected marketing and advertising professors combined their talents to create the 12 fresh and relevant cases in this Integrated Marketing Communications text. The cases subjects include some of the world's most dynamic marketing organizations such as Peloton, NASCAR, Gibson Guitar, and Seabourn Cruise Line. It also introduces some fascinating lesser-known organizations such as Agaati and Mike's Bike Tours. This book is ideal for courses in marketing, advertising, integrated marketing communications, and communications at both the undergraduate and graduate levels. The cases also are excellent for use by seminar companies and for internal marketing training. A comprehensive set of Teaching Notes is available upon request from the editors. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.

Seller Inventory # 9798678054531

Contact seller

Report this item

Bibliographic Details

Title: The IMC Case Book (Paperback)
Publisher: Independently Published
Publication Date: 2020
Language: English
ISBN 13: 9798678054531
Binding: Paperback
Condition: new

About this title

Synopsis

Some of the world's most respected marketing and advertising professors combined their talents to create the 12 fresh and relevant cases in this Integrated Marketing Communications text. The cases subjects include some of the world's most dynamic marketing organizations such as Peloton, NASCAR, Gibson Guitar, and Seabourn Cruise Line. It also introduces some fascinating lesser-known organizations such as Agaati and Mike's Bike Tours. This book is ideal for courses in marketing, advertising, integrated marketing communications, and communications at both the undergraduate and graduate levels. The cases also are excellent for use by seminar companies and for internal marketing training. A comprehensive set of Teaching Notes is available upon request from the editors.

"About this title" may belong to another edition of this title.

Store Description

Visit Seller's Storefront

Seller's business information

The Nile Group Pty Ltd
42 Apex Drive, Truganina, VIC, 3029, Australia

Sale & Shipping Terms

Terms of Sale

We guarantee the condition of every book as it's described on the Abebooks web sites. If you're dissatisfied with your purchase (Incorrect Book/Not as Described/Damaged) or if the order hasn't arrived, you're eligible for a refund within 30 days of the estimated delivery date. If you've changed your mind about a book that you've ordered, please use the Ask bookseller a question link to contact us and we'll respond within 2 business days.

Shipping Terms

Please note that titles are dispatched from our UK and NZ warehouse. Delivery times specified in shipping terms. Orders ship within 2 business days. Delivery to your door then takes 8-15 days.

Shipping rates from Australia to U.S.A.

Shipping rates from Australia to U.S.A.
Order quantity	25 to 45 business days	8 to 14 business days
First item	US$ 37.00	US$ 44.00

Delivery times are set by sellers and vary by carrier and location. Orders passing through Customs may face delays and buyers are responsible for any associated duties or fees. Sellers may contact you regarding additional charges to cover any increased costs to ship your items.