INFORMATION PROGRAM ON THE 6TH WAR LOAN DRIVE: For the use of media, advertisers, advertising agencies, copy writers, script writers, artists and media specialists informing the public of the most difficult War Loan Drive in history

[World War II]

Published by War Finance Division, Treasury Department and Domestic Branch, Office of War Information in cooperation with War Advertising Council, Washington, D.C., 1944

About this Item

With slogans like "Let's Finish the Job" and "Here We go to Tokyo", the Sixth War Loan Drive was launched on November 20, 1944 with a goal of raising $14 billion in bonds to support the U.S. war effort, which was then shifting its focus: "By the time of the 6th War Loan Drive Germany will be either completely out of the war, or so nearly out that people generally will be regarding the European phase as finished. But we still have a first-class war to deal with - the war with Japan. And it will be the task of promotion to explain to the American people that a big, dangerous and expensive job lies ahead of us in getting men and equipment to the Pacific and whipping the tough, brutal enemy who awaits us there." For limited distribution to the media and advertisers, this booklet is filled with American propaganda, including rough layouts of newspaper advertisements prepared by the War Advertising Council, some of which feature racist caricatures of Japanese soldiers. There are also several excerpts from advertisements "which may suggest copy approaches." It concludes with an overview of the geography, statistic problems, and logistics of the Pacific War. Booklet (8" x 10 3/4"): [16] p. including the wrappers. Printed in blue and red on white stock and bound with two staples. A printed editorial note is laid in at the front. Negligible staining along the upper fore-edge of the front and rear panels; else crisp and clean. Scarce, OCLC locates only one holding, at the U.S. Government Publishing Office.

Seller Inventory # 77640

Bibliographic Details

• Title: INFORMATION PROGRAM ON THE 6TH WAR LOAN DRIVE: For the use of media, advertisers, advertising agencies, copy writers, script writers, artists and media specialists informing the public of the most difficult War Loan Drive in history
• Publisher: War Finance Division, Treasury Department and Domestic Branch, Office of War Information in cooperation with War Advertising Council, Washington, D.C.
• Publication Date: 1944
• Binding: Wraps
• Seller catalogs:
  • World War II