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Published by Scranton, PA: International Textbook Company, 1905, 1905
From JB Company USA (HUMBOLDT, TN, U.S.A.)

AbeBooks Seller Since February 18, 2004 Seller Rating 5-star rating

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Three-Quarter Leather. Very Good +++. 8vo - over 7" - 9" tall. . This is a 2 Volume Set in a Very Attractive Matched Binding of Red Leather with spines decorated in gold and with gold lettering resulting in outstanding shelf appearance -- Covers/boards and contents are tight, very nice condition with only very light scuffing on corners -- A Total of 817 pages -- Profusely Illustrated -- These two volumes cover the broad subject of Retail Advertising -- The First volume's content is: Parts 1 - 7 on the subjects of "Advertisement Construction", "Principles of Display", "Illustrations in Newspaper Ads", "Engraving Processes", "Ads for Various Businesses", "Cyclopedia of Retail Ads and Selling Points", "Printing House Methods", and "Exhibit of Advertising Types and Borders" -- The Second Volume's content is: Parts 8 - 13 on the subjects of "Copy and Proof", "Supplementary Advertising", "Retail Advertising Management", "Conducting an Advertising Office", "Department Store Advertising", "Department Store Advertising Management", and "Ad Illustrations" -- An excellent opportunity for the collector and researcher. Bookseller Inventory # 002751

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Bibliographic Details


Publisher: Scranton, PA: International Textbook Company, 1905

Publication Date: 1905

Binding: Hardcover

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Online bookseller of Historical and Rare Newspapers, Magazines and Books.

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We accept payment by any credit card that is accepted by AbeBooks. We also accept payment through PayPal, or you may mail a check from a U.S. bank or money order (in U.S. dollars) directly to us at JB Company USA, P. O. Box 193, Humboldt, TN 38343. Thank you very much.

JB Company USA
Janet Lynn, Proprietor.
P. O. Box 193
Humboldt, TN 38343

Established 2004.

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We ship all U.S. orders by Priority Mail. Approximate delivery speeds for non-U.S. orders do not include Customs processing. Orders usually ship within 2 business days. If your order is heavy or oversized, we may contact you to let you know extra shipping is required. Thank you very much.

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