THE INTERPRETATION OF ILLUSTRATIONS IN ADVERTISEMENTS BY THE BANTU

Van Der Reis A P

Published by Bureau of Market Research, University of South Africa, Pretoria 1969 1st

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Seller: Yesterday's Books, BOURNEMOUTH, United KingdomYesterday's Books

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12+170+13 pages + 12 full-page adverts, tables, charts, figures : to what extent can the Bantu understand the pictorial material included in advertisements (answer - not very much!) & how can advertisers avoid ambiguity, fascinating sociology; thin card covers vg+ south africa bantu sociology african advertising adverts bantu tribe africa marketing bantu pictorial percdeption.

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Bibliographic details

Title
THE INTERPRETATION OF ILLUSTRATIONS IN ADVERTISEMENTS BY THE BANTU
Author
Van Der Reis A P
Publisher
Bureau of Market Research, University of South Africa, Pretoria 1969 1st

Yesterday's Books

BOURNEMOUTH, United Kingdom

5-star seller

AbeBooks seller since October 29, 1999

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Item12 to 35 business days5 to 10 business days
First itemUS$ 20.96US$ 23.67
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Established 1974, private premises, large stock of general & AFRICA books. Regular catalogues issued. Visitors welcome. Please telephone first.

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Africa, foreign travel, literature, Africana

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Yesterday's Books

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