Title: ISE Advertising and Promotion: An Integrated Marketing Communications Perspective
Publisher: McGraw Hill
Publication Date: 2021
Language: English
ISBN 10: 1260570991
ISBN 13: 9781260570991
Binding: Soft cover
Condition: New

About this title

Synopsis

Today, we are experiencing the most dynamic and revolutionary changes of any era in the history of marketing communications! As such, this comprehensive, latest edition reflects these changes and their implications for the marketer. Because the digital evolution and revolution also applies to how students learn, our digital support package including Connect and SmartBook 2.0 have also received extensive innovative updates!-Demonstrates the applicability of the content to the real world of marketing communications via real-life examples -Contains Ethical Perspectives as well as Digital/Social Media Perspectives throughout -Emphasizes on the integration of advertising with other promotional-mix elements and the need to understand their role and overall contribution.

"About this title" may belong to another edition of this title.

Store Description

Australian Book seller. Wide variety of fiction and non-fiction books. Ships from Australia, USA or India

Visit Seller's Storefront

Seller's business information

sadia zaki
21, harriet court, Salisbury Plain, SA, 5107, Australia

Sale & Shipping Terms

Terms of Sale

Ships from Australia , USA and India

Shipping Terms

Shipping rates are for 1 KG book. For heavy items additional charges may be requested

Shipping rates from Australia to U.S.A.

Shipping rates from Australia to U.S.A.
Order quantity	4 to 13 business days	3 to 6 business days
First item	US$ 0.00	US$ 15.00

Delivery times are set by sellers and vary by carrier and location. Orders passing through Customs may face delays and buyers are responsible for any associated duties or fees. Sellers may contact you regarding additional charges to cover any increased costs to ship your items.