ISE BUSINESS AND ADMINISTRATIVE COMMUNI

Locker, Kitty O.; Mackiewicz, Jo; Aune, Jeanine Elise; Kienzler Professor, Donna S.

ISBN 10: 1265045631 / ISBN 13: 9781265045630

Published by McGraw Hill, 2022

About this Item

Seller Inventory # NW9781265045630

Bibliographic Details

• Title: ISE BUSINESS AND ADMINISTRATIVE COMMUNI
• Publisher: McGraw Hill
• Publication Date: 2022
• Language: English
• ISBN 10: 1265045631
• ISBN 13: 9781265045630
• Binding: Soft cover
• Condition: NEW

About this title

Synopsis

Business Communication supports the high standard of business communication that is relevant to today’s modernized workplace. While staying true to its tradition, the 13th edition vastly streamlines and updates the chapter content and organization, making the text more elegant and usable. The text’s foundation is its rhetorical approach, underscoring in each chapter the importance of analyzing each communication situation in terms of audience, purpose, and context. This approach empowers students to shape their messages effectively―no matter the channel. Besides numerous chapter-ending exercises, McGraw Hill's Connect provides exercises that further reinforce the concepts.