ISE Business and Professional Communication

Cardon, Peter/ Floyd, Kory

ISBN 10: 1260547957 / ISBN 13: 9781260547955

Published by McGraw-Hill Education, 2019

About this Item

402 pages. 10.79x8.35x0.55 inches. In Stock.

Seller Inventory # 1260547957

Bibliographic Details

• Title: ISE Business and Professional Communication
• Publisher: McGraw-Hill Education
• Publication Date: 2019
• Language: English
• ISBN 10: 1260547957
• ISBN 13: 9781260547955
• Binding: Paperback
• Condition: Brand New
• Weight: 0.68 kilograms

About this title

Synopsis

Students preparing to succeed in today’s workplace require solid training in communication skills and principles, as well as experience applying them in realistic professional contexts.

Kory Floyd and Peter Cardon bring substantial and concrete business-world experience to bear in the text’s principles, examples, and activities and ensure that the theories, concepts, and skills most relevant to the communication discipline are fully represented and engaged. The result is a program that speaks student’s language and helps them understand and apply communication skills in their personal and professional lives.

Occurring in every chapter, a feature called People First presents students with realistic scenarios that are sensitive, discomforting, or tricky to manage. It then teaches students how to navigate those situations effectively. This gives students concrete skills for preserving relationships with others as they encounter these difficult conversations.

Unique to the market, this text includes a dedicated chapter focused on perspective-taking covering the processes of person-perception; common perceptual errors; the self-serving bias and the fundamental attribution error; the self-concept; and the processes of image management. This equips students to understand and pay attention to the perspectives of others.

Also unique to the market, this text includes a dedicated chapter focused on career communication. This encourages students to engage in networking and to consider the priorities and points of view of others as they seek employment and interact professionally.