ISE Consumer Behavior: Building Marketing Strategy
Mothersbaugh, David L., Kleiser, Susan Bardi, Hawkins, Delbert I.
ISBN 10: 126056648X ISBN 13: 9781260566482
Published by McGraw-Hill Education, 2019
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Soft cover
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Better World Books: West, Reno, NV, U.S.A.
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About this Item
Description:
Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 48785048-6
Synopsis:
Consumer Behavior: Building Marketing Strategy builds on theory to provide students with a usable,strategic understanding of consumer behavior that acknowledges recent changes in internet, mobile and social media marketing, ethnic subcultures, internal and external influences, global marketing environments, and other emerging trends.Updated with strategy-based examples from an author team with a deep understanding of each principle's business applications, the fourteenth edition contains current and classic examples of both text and visual advertisements throughout to engage students and bring the material to life. Topics such as ethics and social issues in marketing as well as consumer insights are integrated throughout the text and cases.
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Bibliographic Details
Title: ISE Consumer Behavior: Building Marketing ...
Publisher: McGraw-Hill Education
Publication Date: 2019
Binding: Soft cover
Condition: Good