ISE ENTREPRENEURSHIP: The Art, Science, and Process for Success

Charles E. Bamford; Bruton Dr., Garry D.

ISBN 10: 1265071500 / ISBN 13: 9781265071509

Published by McGraw Hill (edition 4), 2021

About this Item

The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way.

Seller Inventory # 1265071500-7-1-13

Bibliographic Details

• Title: ISE ENTREPRENEURSHIP: The Art, Science, and Process for Success
• Publisher: McGraw Hill (edition 4)
• Publication Date: 2021
• Language: English
• ISBN 10: 1265071500
• ISBN 13: 9781265071509
• Binding: Paperback
• Edition: 4.
• Condition: Fair

About this title

Synopsis

Entrepreneurship: The Art, Science, and Process for Success, emphasizes three core tenets necessary to start an entrepreneurial venture:

The Art of turning an entrepreneurial venture into a success.
The Science of practice as the heart of starting and running a successful entrepreneurial venture.
The Process that tie these two areas together into a coherent and organized business.

With its adaptive learning tools, students learn the art, science, and process of designing, starting, and managing a small business. Through its real-world approach, students are placed in the roles of a financial analyst, marketer, and business owners, and think critically to develop their plan to survive in the ever-changing business world. Rather than have a chapter on designing a building a plan, the authors built the entire book around it so that at the end of the course the students will have crafted their own business plans.