ISE Essentials of Marketing Analytics (ISE HED IRWIN MARKETING)

Hair Jr., Joseph F./ Harrison, Dana E./ Ajjan, Haya

ISBN 10: 1260597741 / ISBN 13: 9781260597745

Published by McGraw-Hill Education, 2021

About this Item

480 pages. 9.92x7.91x0.79 inches. In Stock.

Seller Inventory # 1260597741

Bibliographic Details

• Title: ISE Essentials of Marketing Analytics (ISE HED IRWIN MARKETING)
• Publisher: McGraw-Hill Education
• Publication Date: 2021
• Language: English
• ISBN 10: 1260597741
• ISBN 13: 9781260597745
• Binding: Paperback
• Condition: Brand New
• Weight: 0.73 kilograms

About this title

Synopsis

The starting point in learning marketing analytics is to understand the marketing problem.  The second is asking the right business question.  The data will help you tell the story.  

We live in a global, highly competitive, rapidly changing world that is increasingly influenced by digital data, expanded analytical capabilities, information technology, social media and more.  The era of Big Data has literally brought about huge amounts of data to review, analyze and solve.  Today’s undergraduate and graduate students will need to have a keen understanding of not only the right types of questions to ask, but also the tools available to help answer them.  Essentials of Marketing Analytics covers both, in a comprehensive, readable and flexible manner. 

Coverage includes the most popular analytics software tools, such as Tableau and Python, as well as a variety of analytical techniques, including but not limited to social network analysis, automated machine learning, neural networking and more.  Supported by a robust student and learning package via McGraw Hill Connect, Essentials of Marketing Analytics 1e is the most comprehensive, current, adaptable product on the market!