ISE Essentials of Marketing Research (ISE HED IRWIN MARKETING). This item is unavailable.
Hair Jr., Joseph F.; Ortinau, David J.; Harrison, Dana E.
Language: English
Published by McGraw-Hill Education (edition 5), 2020
- Softcover
- Used
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Condition: Used - Very good
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Item description from seller
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- Title
- ISE Essentials of Marketing Research (ISE HED IRWIN MARKETING)
- Author
- Hair Jr., Joseph F.; Ortinau, David J.; Harrison, Dana E.
- Publisher
- McGraw-Hill Education (edition 5)
- Publication year
- 2020
- Condition
- Very Good
- Binding
- Paperback
- Language
- English
- ISBN 10
- 1260575780
- ISBN 13
- 9781260575781
- Edition
- 5.
Essentials of Marketing Research uses an application-oriented approach to equip students with tools and skills necessary to solve business problems and maximize opportunities. The authors' years of practical market research experience is evidenced thorough their treatment of qualitative research, to their coverage of sample size rules-of-thumb, background literature reviews, and new market research tools and techniques. This latest 5th edition gives students a strong command of market research principles, while being concise enough for with cases & other course projects. A continuing case and corresponding data sets included.
Available with McGraw-Hill Connect® and SmartBook 2.0.
"Synopsis" may belong to another edition of this title.