ISE Essentials of Marketing Research (ISE HED IRWIN MARKETING)
Hair Jr., Joseph F.,Ortinau, David J.,Harrison, Dana E.
ISBN 10: 1260575780 ISBN 13: 9781260575781
Published by McGraw-Hill Education, 2020
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Synopsis:
Essentials of Marketing Research uses an application-oriented approach to equip students with tools and skills necessary to solve business problems and maximize opportunities. The authors' years of practical market research experience is evidenced thorough their treatment of qualitative research, to their coverage of sample size rules-of-thumb, background literature reviews, and new market research tools and techniques. This latest 5th edition gives students a strong command of market research principles, while being concise enough for with cases & other course projects. A continuing case and corresponding data sets included.
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Bibliographic Details
Title: ISE Essentials of Marketing Research (ISE ...
Publisher: McGraw-Hill Education
Publication Date: 2020
Binding: paperback
Condition: Good
Edition: 5th or later Edition