ISE Essentials of Marketing Research (ISE HED IRWIN MARKETING)
Hair Jr., Joseph F.; Ortinau, David J.; Harrison, Dana E.
Language: English
Published by McGraw-Hill Education, 2020
- Softcover
- Used
Seller: Goodwill of Ventura and Santa Barbara Counties, Oxnard, CA, U.S.A.Goodwill of Ventura and Santa Barbara Counties
AbeBooks seller since May 29, 2026
Condition: Used - Good
US$ 5.39
Quantity: 1 available
Add to basketItem description from seller
Good: The book has been read but is in good condition. It has very minimal damage to the cover, including scuff marks, but no holes or tears. The dust jacket for hard covers may not be included. The binding has minimal wear. The majority of pages are undamaged with minimal creasing or tearing, minimal pencil underlining of text, no highlighting of text, and no writing in the margins. There are no missing pages. See the seller's listing for full details and a description of any imperfections.
Seller Inventory # VSBV.1260575780.G
- Title
- ISE Essentials of Marketing Research (ISE HED IRWIN MARKETING)
- Author
- Hair Jr., Joseph F.; Ortinau, David J.; Harrison, Dana E.
- Publisher
- McGraw-Hill Education
- Publication year
- 2020
- Condition
- good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 1260575780
- ISBN 13
- 9781260575781
- Edition
- 5th or later Edition
Essentials of Marketing Research uses an application-oriented approach to equip students with tools and skills necessary to solve business problems and maximize opportunities. The authors' years of practical market research experience is evidenced thorough their treatment of qualitative research, to their coverage of sample size rules-of-thumb, background literature reviews, and new market research tools and techniques. This latest 5th edition gives students a strong command of market research principles, while being concise enough for with cases & other course projects. A continuing case and corresponding data sets included.
Available with McGraw-Hill Connect® and SmartBook 2.0.
"Synopsis" may belong to another edition of this title.
Goodwill of Ventura and Santa Barbara Counties
Oxnard, CA, U.S.A.
AbeBooks seller since May 29, 2026
Shipping rates within U.S.A.
| Item | 4 to 8 business days | 3 to 5 business days |
|---|---|---|
| First item | US$ 4.99 | US$ 11.99 |
Payment methods
Store description
Our large volume of books includes something for everyone. Our inventory has old books, new books, rare books, and books for collectors. With books sales from AbeBooks, Goodwill Industries will continue to serve the community. As a nonprofit organization Goodwill provides job training, employment placement services and various community-based programs. Thank you for supporting our mission.
Specialty
Various types.Seller's business information
Goodwill of Ventura and Santa Barbara Counties
1401 North Rice Avenue, Suite A
Oxnard, CA U.S.A. 93030
Terms of sale
Our large volume of books includes something for everyone. Our inventory has old books, new books, rare books, and books for collectors. With books sales from AbeBooks, Goodwill Industries will continue to serve the community. As a nonprofit organization Goodwill provides job training, employment placement services and various community-based programs. Thank you for supporting our mission.
Shipping terms
Shipping is $3.99 USPS Standard Media
Shipping is $6.99 USPS Priority Mail
Items are shipped within 36 hours of book order.
The books are mailed in a safe and secure bubble padded mailing pouch or a box if applicable.
We do not ship internationally. United States Adresses Only