ISE Predictive Analytics for Business Strategy

Jeff Prince

ISBN 10: 1260084647 / ISBN 13: 9781260084641

Published by McGraw-Hill Education, US, 2018

About this Item

Designed for courses that provide a conceptual and broad-based introduction to econometrics and business analytics, Predictive Analytics for Business Strategy, 1st edition provides future managers with a basic understanding of what data can do in forming business strategy without getting into a taxonomy of models and their statistical properties. Through engaging questions, explanations, and applications, students develop a deeper understanding of the fundamental reasoning behind how and why analysis can generate actionable knowledge and learn to think critically about whether a given analysis has merit or not.

Seller Inventory # LU-9781260084641

Bibliographic Details

• Title: ISE Predictive Analytics for Business Strategy
• Publisher: McGraw-Hill Education, US
• Publication Date: 2018
• Language: English
• ISBN 10: 1260084647
• ISBN 13: 9781260084641
• Binding: Paperback
• Condition: New
• Weight: 499 grams

About this title

Synopsis

Designed for courses that provide a conceptual and broad-based introduction to econometrics and business analytics, Predictive Analytics for Business Strategy, 1st edition provides future managers with a basic understanding of what data can do in forming business strategy without getting into a taxonomy of models and their statistical properties. Through engaging questions, explanations, and applications, students develop a deeper understanding of the fundamental reasoning behind how and why analysis can generate actionable knowledge and learn to think critically about whether a given analysis has merit or not.