ISE Services Marketing: Integrating Customer Focus Across the Firm

Zeithaml, Valarie A./ Bitner, Mary Jo/ Gremler Associate Professor of Marketing, Dwayne D.

ISBN 10: 1266287159 / ISBN 13: 9781266287152

Published by McGraw Hill, 2023

About this Item

8th edition. 560 pages. 9.92x7.91x0.91 inches. In Stock.

Seller Inventory # __1266287159

Bibliographic Details

• Title: ISE Services Marketing: Integrating Customer Focus Across the Firm
• Publisher: McGraw Hill
• Publication Date: 2023
• Language: English
• ISBN 10: 1266287159
• ISBN 13: 9781266287152
• Binding: Paperback
• Condition: Brand New
• Weight: 0.86 kilograms

About this title

Synopsis

Zeithaml/Bitner/Gremler, Services Marketing introduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and virtually all companies view services as critical to retaining their customers.   

• Managerial focused approach emphasizing the knowledge needed to implement service strategies for competitive advantage across industries. 

• New chapter on "Artificial Intelligence and Service Robotics" and the implications for service marketing. 

• New research references and examples in every chapter of new business models such as Airbnb and Uber along with greater emphasis on technology, digital and social marketing, Big Data, and data analytics as a service. 

• McGraw Hill’s Connect provides personalized reading experience with Smartbook, variety of test bank questions and Application-Based Activities supporting critical thinking and application skills development.