Discover the ultimate fashion compendium, now reissued in a stunning new edition. This visual feast includes historical sketches, cult advertisements, and beautiful pictures that tell the story of 20 iconic fashion items that changed fashion forever.

Sometimes a single garment can change the course of fashion forever. Think Burberry's trench coat or Givenchy's little black dress. This extraordinary book is a visual and intellectual feast of historical sketches, cult advertisements, and stunning shots that tell the story of 20 iconic fashion pieces, from Levi's jeans to Herm�s scarves and Tiffany pearls. This elegant and refined graphic book highlights the iconic nature of style, making this beautiful new edition perfect for fashion lovers.

Fashion in High Resolution: Includes 180 high-quality color photos.
History of Iconic Styles: Features 20 garments and accessories that have stood the test of time.
Refined Book for Fashion Enthusiasts: This elegant coffee table book is perfect for fashion lovers.

About the Author

Federico Rocca was born in Sondrio in 1975. He earned a degree in History of Italian Cinema at the DAMS (Dept. of Visual Art, Cinema, Music and Theater) of the University of Bologna with a thesis on Peter Del Monte, which was commended at the Sacchi Prize competition. He then worked in the cinema department of the Telepi� and Sky television companies, later concentrating on fashion. As an editor and author he has produced Embroidery – Italian Fashion (2006), Silvana Mangano (2008), Contemporary Indian Fashion (2009) and Herm�s, l’avventura del lusso (2011). A professional journalist, he is presently fashion editor of www.style.it, a Cond� Nast fashion portal.

Alberta Ferretti is a fashion designer and owner of the eponymous boutique. In the 1980s became a big name in the fashion system to the point of listing on the stock exchange under the name Aeffe Group.

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