Iconic Fashion : 20 Items That Changed the History of Style

Discover the ultimate fashion compendium, now reissued in a stunning new edition. This visual feast includes historical sketches, cult advertisements, and beautiful pictures that tell the story of 20 iconic fashion items that changed fashion forever.

Sometimes a single garment can change the course of fashion forever. Think Burberry's trench coat or Givenchy's little black dress. This extraordinary book is a visual and intellectual feast of historical sketches, cult advertisements, and stunning shots that tell the story of 20 iconic fashion pieces, from Levi's jeans to Hermès scarves and Tiffany pearls. This elegant and refined graphic book highlights the iconic nature of style, making this beautiful new edition perfect for fashion lovers.

• Fashion in High Resolution: Includes 180 high-quality color photos.
• History of Iconic Styles: Features 20 garments and accessories that have stood the test of time.
• Refined Book for Fashion Enthusiasts: This elegant coffee table book is perfect for fashion lovers.

Federico Rocca was born in Sondrio in 1975. He earned a degree in History of Italian Cinema at the DAMS (Dept. of Visual Art, Cinema, Music and Theater) of the University of Bologna with a thesis on Peter Del Monte, which was commended at the Sacchi Prize competition. He then worked in the cinema department of the Telepiù and Sky television companies, later concentrating on fashion. As an editor and author he has produced Embroidery – Italian Fashion (2006), Silvana Mangano (2008), Contemporary Indian Fashion (2009) and Hermès, l’avventura del lusso (2011). A professional journalist, he is presently fashion editor of www.style.it, a Condé Nast fashion portal.

Alberta Ferretti is a fashion designer and owner of the eponymous boutique. In the 1980s became a big name in the fashion system to the point of listing on the stock exchange under the name Aeffe Group.