The Idea Agent : The Handbook on Creative Processes

Andreas Breiler

ISBN 10: 0415824141 / ISBN 13: 9780415824149

Published by Taylor & Francis Ltd Aug 2013, 2013

About this Item

Neuware - The Idea Agent is a practical idea management handbook, aimed at people who want to take an active role in creative processes across all areas. It combines the creatively wild with the rationally structured techniques for innovation to provide readers with a varied toolbox of proven idea management methodology. From discussing how to identify a problem or opportunity, to describing techniques for idea creation, it offers a step-by-step guide to building creative concepts for the marketplace. With built-in exercises and applications, this book is an ideal working companion for any innovator.

Seller Inventory # 9780415824149

Bibliographic Details

• Title: The Idea Agent : The Handbook on Creative Processes
• Publisher: Taylor & Francis Ltd Aug 2013
• Publication Date: 2013
• Language: English
• ISBN 10: 0415824141
• ISBN 13: 9780415824149
• Binding: Taschenbuch
• Condition: Neu
• Dimensions: 231W x 197H x 17D millimeters 231 millimeters width by 197 millimeters height by 17 millimeters depth
• Weight: 570 grams

About this title

Synopsis

The Idea Agent is a practical idea management handbook, aimed at people who want to take an active role in creative processes across all areas. It combines the creatively wild with the rationally structured techniques for innovation to provide readers with a varied toolbox of proven idea management methodology. From discussing how to identify a problem or opportunity, to describing techniques for idea creation, it offers a step-by-step guide to building creative concepts for the marketplace. With built-in exercises and applications, this book is an ideal working companion for any innovator.

About the Author

Jonas Michanek

Jonas is a serial entrepreneur, writer and speaker with the world as his playground. He has founded the innovation consultancy, Idélaboratoriet, which has worked with clients on all continents of the globe and brands like Ericsson, IKEA, Tetra Pak and Sony. He has also founded organizations like the food innovation agency Food To Happen, the non-profit SE Forum (Social Entrepreneurship Forum) and the grass root foundation Innovation Circus.

Jonas has a B.A. from Uppsala University, has attended the Kaospilot program and has a Global EMBA from Stockholm School of Economics. He has written and co-written several books on entrepreneurship, innovation and the creative industries. In his spare time he has also been working as a TV- and Radio-host.

Andréas Breiler

Andréas has had a successful career in the IT industry, with expertise in concept development, project management and software training programs. His previous employers include IBM, Framfab, Alfaskop and The Swedish Consulting Group. He is a natural educator and his strongest competencies include facilitating complex processes and running innovation-training programs. Idélaboratoriet is the second company that he has founded.