From an Idea to Disney is a behind-the-movie-screen look into the history, business, and brand of the world's largest entertainment empire. With humorous black & white illustrations throughout, learn about the company behind the world's favorite mouse, Mickey! “I only hope that we never lose sight of one thing—that it was all started by a mouse.” —Walt Disney
Today, the Walt Disney Company is the biggest entertainment company in the world with theme parks, TV shows, movie studios, merchandise, the most recognizable cartoon character in the world, Mickey Mouse. But a long time ago, brothers Walt and Roy Disney started out with just an idea. Find out more about Disney’s history, the business, and the brand in this illustrated nonfiction book!
- Find out what Walt first intended to name his famous mouse. (Hint: It wasn’t Mickey!)
- Discover behind-the-scenes magic of how Walt Disney World is run.
- Explore the ways the Disney expanded its brand from a little mouse into media, merchandise, and more!
Lowey Bundy Sichol (her last name rhymes with pickle) is an author, speaker, MBA, and leading expert in teaching business and entrepreneurship to kids. Her nonfiction series, From an Idea to..., takes young readers (age 8-12) into the world of entrepreneurship through the true stories of how our favorite companies came to be. Her book series includes From an Idea to Nike, From an Idea to Disney, From an Idea to Google, and From an Idea to LEGO. (New York: Houghton Mifflin Harcourt, 2019)
Each year Lowey visits schools across the country and speaks to thousands of students, teaching them about entrepreneurship and inspiring them to think about how their ideas could one day change the world. Her books and presentations have received rave reviews from educators, parents, and kids. Lowey is also the creator and host of Winnetka IDEA Tank for Kids, a "Shark Tank" inspired event for kids, expected to draw national attention on July 17, 2019. (WinnetkaIDEAtank.com)
Lowey's passion for writing about business began in 2004 when she founded Case Marketing, a specialized writing firm that composes MBA case studies for business schools. Her MBA case studies have been read by business school students across the globe and are included in the internationally best-selling marketing book, Marketing Management, by Kotler & Keller (New York: Pearson, 2016).
Lowey received an MBA from the Tuck School of Business at Dartmouth and a BA from Hamilton College where she played varsity softball and women's rugby. An avid athlete, Lowey's spends her free time playing sports, coaching youth basketball and softball, and along the shores of Lake Michigan with husband, three children, and two big dogs. Look for her online: LoweyBundySichol.com
