From Idea To Income: The Financial Secrets Of India's Top Business Visionaries

From Idea to Income is a powerful guide for Indian entrepreneurs navigating the financial landscape of building and scaling businesses. Written by CA Rushikesh Deshpande, a seasoned financial advisor with over two decades of experience, the book bridges the gap between financial theory and real-world application. Drawing from the author’s consulting journey and interviews with top Indian founders, the book demystifies topics like capital management, pricing strategies, funding decisions, and working capital optimization. It breaks down complex concepts into actionable insights using relatable case studies from successful Indian startups. Whether you're bootstrapping a startup or running an SME, this book empowers you to treat finance not as an afterthought, but as a strategic weapon. With its checklists, templates, and grounded advice, Idea to Income is more than a manual—it's a toolkit for sustainable growth and resilient entrepreneurship in India’s dynamic business ecosystem.