You love advertising, so much so that you're thinking about starting a career in it. But aside from creative directors who think up the ideas for ads, who does what at an ad agency? Idea Industry: How to Crack the Advertising Career Codes is the first book that breaks it all down and explains what everyone does, which job might be the right fit for you and how you can get that job. We cover the major areas in six straightforward chapters-creative, production, account management, account planning, media and digital media. Through interviews with people working at the best agencies and first person accounts, this book explains what you can expect and what you'll need to know before you even start looking for that dream job. With four-color photos throughout, Idea Industry promises to be the best career guide for anyone interested in the advertising industry.

About the Author

Brett Robbs (Boulder, CO) is an associate professor of advertising in the School of Journalism and Mass Communication at the University of Colorado at Boulder. He has more than 20 years of advertising experience, and his work has been honored by the ANDYS, the EFFIES, Communication Arts, the New York Art Director's Club and the London International Advertising Awards.

"About this title" may belong to another edition of this title.

Store Description

Founded in 2017, Cycle Books began with a simple mission: to share the joy of reading by offering quality books to readers around the world. What started as a small passion project has grown into a trusted source for literature lovers, collectors, and curious minds alike. We specialize in a wide range of titles?from timeless classics and academic texts to rare finds and contemporary favorites. Every book we list is carefully selected and handled with care, because we believe every book has a story, and every reader deserves a great one. Customer satisfaction is at the heart of what we do. We take pride in fast shipping, accurate listings, and responsive service. Whether you're searching for a specific edition or just browsing for your next read, we're here to help you find something special. Thank you for visiting Cycle Books. We look forward to being part of your reading journey.

Visit Seller's Storefront

Seller's business information

Sale & Shipping Terms

Terms of Sale

Shipping Terms

Shipping rates within U.S.A.

Shipping rates within U.S.A.
Order quantity	3 to 14 business days	3 to 5 business days
First item	US$ 2.99	US$ 12.99

Delivery times are set by sellers and vary by carrier and location. Orders passing through Customs may face delays and buyers are responsible for any associated duties or fees. Sellers may contact you regarding additional charges to cover any increased costs to ship your items.