Idea Industry: How to Crack the Advertising Career Code
Robbs, Brett; Morrison, Deborah
Language: English
Published by One Club for Art & Copy, 2008
- Softcover
- New
Seller: Cycle Books LA, south el monte, CA, U.S.A.Cycle Books LA
AbeBooks seller since October 3, 2025
Condition: New
US$ 17.67
Quantity: 1 available
Add to basketSeller Inventory # AMTV.0929837339.N
- Title
- Idea Industry: How to Crack the Advertising Career Code
- Author
- Robbs, Brett; Morrison, Deborah
- Publisher
- One Club for Art & Copy
- Publication year
- 2008
- Condition
- new
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0929837339
- ISBN 13
- 9780929837338
You love advertising, so much so that you're thinking about starting a career in it. But aside from creative directors who think up the ideas for ads, who does what at an ad agency? Idea Industry: How to Crack the Advertising Career Codes is the first book that breaks it all down and explains what everyone does, which job might be the right fit for you and how you can get that job. We cover the major areas in six straightforward chapters-creative, production, account management, account planning, media and digital media. Through interviews with people working at the best agencies and first person accounts, this book explains what you can expect and what you'll need to know before you even start looking for that dream job. With four-color photos throughout, Idea Industry promises to be the best career guide for anyone interested in the advertising industry.
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About the Author
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Cycle Books LA
south el monte, CA, U.S.A.
AbeBooks seller since October 3, 2025
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