From an Idea to Lego: The Building Bricks Behind the World's Largest Toy Company

Sichol, Lowey Bundy

ISBN 10: 1328954935 / ISBN 13: 9781328954930

Published by Clarion Books, 2019

About this Item

Seller Inventory # 1328954935-VB

Bibliographic Details

• Title: From an Idea to Lego: The Building Bricks Behind the World's Largest Toy Company
• Publisher: Clarion Books
• Publication Date: 2019
• Language: English
• ISBN 10: 1328954935
• ISBN 13: 9781328954930
• Binding: hardcover
• Illustrator: Jennings, C.S.
• Condition: As New

About this title

Synopsis

For fans of the successful Who Was series, From an Idea to Lego is a behind-the-bricks look into the world's famous toy company, with humorous black & white illustrations throughout.

Today, LEGO is one of the biggest toy companies in the world, but a long time ago, a Danish carpenter, Ole Kirk Christiansen, started with just an idea. Find out more about LEGO’s origins, those famous bricks, and their other inventive toys and movie ventures in this illustrated nonfiction book!

• Find out the origin the name “LEGO.” (Hint: it combines two Danish words)
• See how LEGO grew from a carpentry shop to a multi-platform toy company.
• Discover how LEGO bricks are made and how they came up with their design.

About the Author

Lowey Bundy Sichol (her last name rhymes with pickle) is an author, speaker, MBA, and leading expert in teaching business and entrepreneurship to kids. Her nonfiction series, From an Idea to..., takes young readers (age 8-12) into the world of entrepreneurship through the true stories of how our favorite companies came to be. Her book series includes From an Idea to Nike, From an Idea to Disney, From an Idea to Google, and From an Idea to LEGO. (New York: Houghton Mifflin Harcourt, 2019)
                                                          
Each year Lowey visits schools across the country and speaks to thousands of students, teaching them about entrepreneurship and inspiring them to think about how their ideas could one day change the world. Her books and presentations have received rave reviews from educators, parents, and kids. Lowey is also the creator and host of Winnetka IDEA Tank for Kids, a "Shark Tank" inspired event for kids, expected to draw national attention on July 17, 2019. (WinnetkaIDEAtank.com)

Lowey's passion for writing about business began in 2004 when she founded Case Marketing, a specialized writing firm that composes MBA case studies for business schools. Her MBA case studies have been read by business school students across the globe and are included in the internationally best-selling marketing book, Marketing Management, by Kotler & Keller (New York: Pearson, 2016). 

Lowey received an MBA from the Tuck School of Business at Dartmouth and a BA from Hamilton College where she played varsity softball and women's rugby. An avid athlete, Lowey's spends her free time playing sports, coaching youth basketball and softball, and along the shores of Lake Michigan with husband, three children, and two big dogs. Look for her online: LoweyBundySichol.com