Idea Searching for Design: How to Research and Develop Design Concepts (Basics Product Design)

Bramston, David

ISBN 10: 1472581962 / ISBN 13: 9781472581969

Published by Fairchild Books, 2016

About this Item

Most items will be dispatched the same or the next working day. An apparently unread copy in perfect condition. Dust cover is intact with no nicks or tears. Spine has no signs of creasing. Pages are clean and not marred by notes or folds of any kind.

Seller Inventory # wbs1971981140

Bibliographic Details

• Title: Idea Searching for Design: How to Research and Develop Design Concepts (Basics Product Design)
• Publisher: Fairchild Books
• Publication Date: 2016
• Language: English
• ISBN 10: 1472581962
• ISBN 13: 9781472581969
• Binding: Soft cover
• Edition: 2nd Edition
• Condition: Like New
• Weight: 460 grams

About this title

Synopsis

The second edition of Idea Searching examines methods of generating and identifying ideas, and teaches you to understand what is being observed and recorded. Using lavish illustrations, concise case studies and practical examples, it explores how different experiences, contexts and references are important in identifying an idea that is appropriate for a particular individual, target audience or culture. Advocating a step-by-step approach to generating ideas and brainstorming, it encourages an open mind in the development of ideas and teaches you to always question convention.

The text is accompanied by a variety of case studies and examples of work from the world's best contemporary product designers. It also includes a number of new projects for students, to encourage further exploration of ideas.

About the Authors

Dave Bramston is Associate Professor of Design, Environmental Design Department, School of Architecture and Design, CUMT Xuzhou, Jiangsu Province, China.

YeLi is an Associate Professor in Graphic Design at the School of Art & Design at the Chinese University of Mining & Technology, Xuzhou, P.R. China.