Title: The Idea Writers: Copywriting Lessons for Advertising's Multimedia Landscape
Publisher: Palgrave Macmillan
Publication Date: 2010
ISBN 10: 0230613888
ISBN 13: 9780230613881
Binding: Paperback
Condition: Brand New
Weight: 0.36 kilograms

About this title

Synopsis

The Idea Writers guides both new and experienced copywriters through the process of creating compelling messages that sell. It shows readers what it's like to work in the fast-paced world of an agency while providing practical adviceplusdetails oncreatingaward-winning multimedia ad campaigns.

About the Author

TERESSA IEZZI editor of AdAge's Creativity Magazine and a regular columnist in AdAge, she's made regular appearances on ABC, CNN and BBC America and more generally in the national press as an expert on advertising and popular culture.

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