Identifying Effective Promotion Strategies for Small Retail Business in the State of Nevada: A Dissertation Submitted in Partial Fulfilment of the Req

"Effective business management is a very significant aspect forrunning of a business entity. It is for this reason that it is important tolook at the various business management strategies that are employed bydifferent business institutions. The following study provides an overviewof the multitude of search engine optimization marketing strategiescommonly used in business. It is a mixed research which employs theuse of literature review as well as a survey."